Create landing page // Uster (Zurich)
Is a landing page important? / By Martin Adama, Uster
Landingpage I Why?
Let's make great websites!
Create a landing page for a better product presentation!
Implementation only takes a few hours. The cost is low and the effect is very high. And: You can look after them very easily.
What is a landing page?
As the name suggests, this is a website that a user is supposed to "land" on. This type of website is specifically designed for individual products. If you have a special offer, a unique service or a new product, you can express this with a landing page. A landing page has one very important characteristic: it is a single page that is divided into several areas. The user does not leave this page when he clicks through the menu items. Most of the time, clicking on a menu item only scrolls to the corresponding point.
You can see an example of a good landing page here: www.meinekaffeekapsel.ch by Webdesign Uster, Zurich
Own URL for the landing page
Note that the URL on the landing page has its own name: www.meinekaffeekapsel.ch / nespresso in our example Nespreso. From a technical point of view, Google is of course optimal if the product appears in the URL and not like this: www.meinekaffeekapsel.ch / site1258 can you see the difference? Many websites come with impossible URLs. How should Google be able to understand what is going on on the website? What is happening? You will automatically be listed worse.
Your product at the center!
Your product or service is particularly advertised on a landing page. It is outside of your own website. This means that there is no link to other products on your website. Why do you ask? Well - that's psychological. You take the user by the hand, guide him on the page and do not give him the opportunity to leave the product presentation - unless he leaves the page. The landing page is used exclusively to show the user a clear way to conclude a transaction, for example through a contact, application or order form.
In addition, you can present your product much more precisely on a landing page. With more content and the elimination of superfluous elements, such as the sidebar of your actual website. The user only has the opportunity to find out more about this product and to set your target.
Another point is speed. A landing page can be created in just a few hours. Depending on the accuracy of the concept and material. In this way, you can quickly advertise several products in a targeted manner
What does a landing page cost and what do you get for it?
Basically, a landing page doesn't cost a lot. With us it starts with 50 francs. Your input is important. The faster and more precisely we have material, the faster the landing page will be ready. A good concept is very important, after all, you want to achieve very clear results with the landing page. To do this, we sit down with you and develop a concept with you that has "hands and feet".
Online marketing is then a second - but very important step. As a rule, a landing page cannot be found from your main website. You have to apply for it separately. This is done through special Google measures, such as backlink generation and Google Adwords, partnerships with other sites on which your target group is, or simply by distributing print advertising - whether regional or nationwide. As soon as the address for the landing page is printed everywhere, your users “land” there.
A landing page developed by us is easy for you to maintain. We rely on Bootstrap templates or WordPress landing pages. This enables you to quickly change texts, exchange images or add one or the other feature. No problem at all, because our landing pages are designed to be very flexible.
Of course, the landing page has also been optimized by us for smartphones and tablets and thus offers a good user experience.
Make an appointment with us. We are happy to help.
Nowadays, more and more Swiss people are using their mobile devices on the Internet. See here how many there are. It's an unbelievable 85% of the users. So nowadays it is a MUST have your site to be mobile ready.
At many web studios you can get websites from 2000.-. Unfortunately, what very few web designers forget or simply do not know is how to technically optimize a website (SEO) by Google. Thanks to my many years of experience in the web, I know what is important.
We plan the website together and try to stick to certain `` rules ''.
We will be able to implement the site together in very close contact. In many cases, I can finish your site within half a day.